Every list has them: the un-shoppable. Dad, who buys what he wants and returns the rest. Your brother, whose hobbies change monthly. The in-law whose taste is a locked vault. Shopping for them is not shopping. It is a hostage negotiation.
The standard advice is "get them an experience." This is bad advice. Experiences require scheduling, and scheduling with un-shoppable people is how you spend January.
Better advice: get them something funny that asks nothing of them. A shirt with a typo does not require a hobby. A mug with a confident mistake does not require a personality assessment. An almost-right design does not require you to know what they like, because nobody knows what they like, and that is the joke.
The un-shoppable person is not hard to shop for. They are easy to shop for, once you stop trying to get it right. Get it almost right. That is our entire brand.
© 2026 Sort Of Ish™. All typos intentional.