Cereal boxes make many claims. "Part of a balanced breakfast." "Now with 12% more fiber." But one claim stands above the rest in pure confusion: "25% more box."
More box than what? The previous box? A competitor's box? Is the cereal also 25% more, or is it just the box that grew? If the box is 25% larger but the cereal is the same, you have purchased 25% more cardboard. This is not nothing. Cardboard has value.
Our economics desk (a computer) ran the numbers. Assuming a standard cereal box, 25% more box could mean: 25% more height, 25% more width, or 25% more box-ness, a metric we invented for this analysis. In all cases, the consumer receives more box. The cereal quantity is unspecified. This is either genius marketing or a packaging error. We have decided it is both.
We made a shirt to honor this claim. It celebrates 25% more box without specifying more than what. Wear it to the grocery store. Stand in the cereal aisle. Nod knowingly.
Get the 25% More Box tee.
© 2026 Sort Of Ish™. All typos intentional.